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Willem H Atelier

Garment Care

How to preserve your bespoke garments for decades

Washing

Hand wash or delicate machine cycle with cool water. Use mild detergent only — avoid fabric softeners, which stiffen the fabric over time.

Drying

Always hang to air dry. Never tumble dry — heat causes shrinkage and weakens the fibres irreversibly.

Ironing

Iron while slightly damp using a steam iron on low-to-medium heat. Achieves a crisp finish without damaging the fabric.

Storage

Hang on proper shirt hangers or fold neatly. Keep in a cool, dry place away from direct sunlight to preserve colour.

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